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DIGIDAY – A startup is putting ads inside Ubers and Lyfts

A Washington, D.C.,-based startup is selling ad inventory inside ride-share cars.

Octopus places screens inside vehicles for Uber and Lyft to let riders decide if they want to play a game to win cash, which also means watching a 15- or 30-second ad. The startup, which launched in 2018, isn’t the first of its kind, but it’s been able to impress some brands like Red Bull and agencies like Omnicom.

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