One startup is sending tablets to Uber and Lyft drivers that display advertisements to their riders. Cherian Thomas, Co-founder and CEO of Octopus explained to Cheddar how this is opening up another stream of revenue for drivers.
A Washington, D.C.,-based startup is selling ad inventory inside ride-share cars.
Octopus places screens inside vehicles for Uber and Lyft to let riders decide if they want to play a game to win cash, which also means watching a 15- or 30-second ad. The startup, which launched in 2018, isn’t the first of its kind, but it’s been able to impress some brands like Red Bull and agencies like Omnicom.
Another variation of this trend to see cars as moving inventory are the screens showing ads as well as content in the back of cabs or, as Washington D.C.-based Octopus does, in the back of Uber and Lyft rides.
“Riders see the tablet in the backseat and love it.” says Terry. “People will start to play the free games and generally loosen up and start to engage with me.” Passengers also have the chance to win a $25 Amazon gift card if they achieve the highest score of the day.