Octopus logo next to competing OOH companies

Survival of the Fittest Impressions

An epidemic is underway. It is killing 99.5% of advertisements. It’s happening on mobile. It’s continues on desktops. The root cause – competition, evolution of content, and natural selection of consumer attention.

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Digi Day logo over pink background

DIGIDAY – A startup is putting ads inside Ubers and Lyfts

A Washington, D.C.,-based startup is selling ad inventory inside ride-share cars.

Octopus places screens inside vehicles for Uber and Lyft to let riders decide if they want to play a game to win cash, which also means watching a 15- or 30-second ad. The startup, which launched in 2018, isn’t the first of its kind, but it’s been able to impress some brands like Red Bull and agencies like Omnicom.

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