It started in 2014 with the launch of our gamified restaurant discovery app, Spotluck. In the ensuing years, we grew Spotluck to feature thousands of restaurants in many cities. But we had one big continuing challenge – acquiring consumers. We could not find an efficient, affordable and trackable solution to informing the masses about our launches and product.
In 2016, after Spotluck’s Philadelphia launch, we piloted a program that placed interactive tablets in the backseats of Uber ® and Lyft ® drivers’ vehicles. The tablet included a simple trivia game and a single Spotluck advertisement. The driver and passenger feedback was very positive and the marketing awareness began to immediately show for Spotluck.
In 2017 we shifted the pilot program to our home market of Washington, DC. Within two months, our driver network was rapidly growing through word-of-mouth. Soon after, Play Octopus was officially born – we expanded our games and tablet features, opened the doors to all local full-time drivers, and brought on our first sponsors.
Today, we operate in major cities across the United States, partner with thousands of rideshare drivers, and work with a wide range of sponsors.